Seafood Generic Advertising Framework
Posted in category: Nutritional
There are several reasons for the seafood industry to consider generic promotion programs. One is to obtain more direct input into product marketing, since most primary producers involved in the seafood industry are small and have little control over price received for their commodity. Aggregating resources to inform consumers of the attributes of their products may help expand market opportunities. Industry coordination of opportunities to improve the product, its packaging, and the forms available in the market may require research in product and process technology, new product development, and product distribution. Seafood Generic Advertising Framework
